On April 9, 2026, OpenAI quietly introduced a new pricing tier that is worth paying attention to — a $100 per month Pro plan sitting directly between the existing $20 Plus plan and the $200 Pro tier.
The timing is not a coincidence. Anthropic’s Claude Max is also $100 per month. OpenAI is sending a clear message: if you are choosing between the two platforms on price, the answer is now a draw.
So what do you actually get?
The new $100 plan includes unlimited access to GPT-5.4 — OpenAI’s best everyday model — plus access to GPT-5.4 Pro for the most demanding tasks. The main selling point is Codex. For a limited launch period, subscribers get 10 times more Codex usage than the $20 Plus plan. After the promotion ends, it settles at 5 times more.
Codex crossed 3 million weekly users on April 8, growing 5 times in just three months. It is no longer just a code autocomplete tool. Codex can now run background coding jobs, review GitHub pull requests automatically, and work across your terminal, IDE, and browser — all connected through one ChatGPT account.
For a business that employs even one developer, the maths is straightforward. If Codex saves your developer two hours a week, it has already paid for itself by the end of the first month.
For non-developers, the $20 Plus plan remains the most practical option for everyday use — writing, research, summarising, and analysis.
Quick comparison:
Plus — $20/month — Best for everyday individual use New Pro — $100/month — Best for developers and power users needing heavy Codex sessions Original Pro — $200/month — Best for the highest volume usage
Not sure which plan makes sense for your team? The AlphaIT team can help you evaluate your AI spend and make sure you are getting value from the tools you pay for. Reach us at www.alphait.ca
