Imagine this: 93 per cent of all online experiences begin with search. Not Snapchat; not even messaging. When someone wants an answer, they’re most likely going to be typing something into Google. And where are you? If you’re not showing up in these search results, your business is a stealth bomber in a dog fight.
At AlphaIT, we understand that SEO isn’t just a buzz word, it’s a game changer. SEO, which stands for Search Engine Optimization, is the art and science of improving your website so that you rank higher in search results than your competition. But why does this matter? Every time you spend a lot of money on an advertising campaign you can potentially get zero searches, but not with SEO. Every second of the day someone is searching for your service, spending thousands of dollars that could be yours. If your website is not optimized, you are leaving money on the table.
Think about this. The top three positions for searches on Google, (and other search engines and directories) attract 75 per cent of all clicks! Can you afford NOT to have your business sit in one of the top three positions. This is where you need a dedicated SEO strategy.
There are fights to be won in Edmonton SEO. Websites in nearly all industries have to earn their rankings in search results. And whether you’re just working with a plain-jane web design agency, or handling a DIY website design Edmonton project, SEO is the sauce in the pot that cooks up your success. Because we don’t think all that blinking light and smoke means a lot if you’re not going to be found.
So, what does effective SEO involve? Let’s break it down:
- Keyword Research: Search engine optimization (SEO) is all about keywords: getting the right keywords into your content for the people you want to reach will determine your visibility. If you’re a local business in Edmonton, for instance, you should use the keywords ‘SEO Edmonton’ and ‘Edmonton SEO’.
- On-Page Optimization: This refers to optimizing your website in terms of content, meta tags and headings in order to make it search-engine friendly. High-quality content that caters to the needs and queries of your audience helps in rankings as much as it draws in visitors.
- Technical SEO: Technical factors like site speed, mobile-friendliness and secure connections (HTTPS) are the behind-the-scenes components that influence user experience by impacting the performance of your website, which is what Google uses to rank you in the first place. A properly structured website that loads fast will always outrank a slower, harder-to-navigate website.
- Backlink Building: Creating quality backlinks from high-authority websites can help boost your website’s authority and reliability. Backlinks from other sites serve as endorsements for your content to search engines, showing that you are a credible source.
- Local SEO: If your business operates within a certain geographical area (eg, Edmonton), local SEO is essential, involving optimizing your Google My Business listing, encouraging reviews from customers, ensuring your business shows up on maps.)
Successful SEO means your site becomes a lead-generating machine instead of a digital business card. It’s being there for a searcher when they look for what you do: for the right audience, at the right time, with the right message. Search engine optimization is a continual process rather than a one-off activity. It demands a response to shifting search engines’ algorithms and their users’ habits.
Get it right, however, and you can avalanche your way into the hearts and search engines of Edmonton’s searchers with the help of an Edmonton SEO expert from the right agency for web design: One that can help you plan and execute your SEO strategy for your new website – from the initial auditing to the iterative process of optimization.
If your business needs assistance with the website, then AlphaIT is the perfect partner. We are equipped with web design and SEO teams that will make your site look amazing, easy to use and above all, helping you to stand out in search engine results. AlphaIT understands the local market dynamics and the newest digital trends to give you the best results.
If you want to then investing in your SEO is an investment in your business. If your business is not ranking higher, generating more leads, or converting to sales then you need to change your strategy. It’s time to think about SEO.
Here is where we should begin to mine the content of your virtual presence. Investigate our SEO services and see how we could improve your visibility and conversions over the search engines. You’ll travel farther with us.
