Audit area 04
Content Quality and Search Intent
Check whether the content deserves to rank and satisfies the search.
Sources: Google: Creating helpful content.
- The main question is answered near the top of the page
- Generic filler is replaced with original explanations, evidence or experience
- Outdated dates, prices, screenshots and links are updated
- Pages targeting the same intent are merged or differentiated
- Author, company and service details help establish credibility
- FAQs answer real questions not already covered
- Grammar, readability and formatting work on desktop and mobile