SEO case study · Healthcare · Bangalore, India
We designed and built Cheveuderm’s website in January–February 2026, then started SEO the day it launched. Here’s how a brand-new skin and hair clinic website went from zero search history to page one of Google, and into Google’s AI answers.
clicks from Google Search
impressions in Google Search
more clicks in the last 3 months
appearances in Google AI answers
The client
Cheveuderm Medspa is a clinic in HBR Layout, Bangalore, led by Dr. Vishakha Iyer. It offers HydraFacial, chemical peels, MNRF, GFC hair treatment, dermal fillers, dermaplaning and other skin and hair treatments.
The clinic needed a website that patients could trust, and a steady flow of people finding it on Google when they searched for a treatment in Bangalore, not just people who already knew the clinic’s name.
| Details | |
|---|---|
| Industry | Healthcare: skin, hair and aesthetics (industries we serve) |
| Location | Bangalore, India |
| Services | Web design, SEO, content |
| Platform | WordPress + Elementor |
| Website launched | February 2026 |
| Results period | 22 Feb – 10 Oct 2026 |
The results
Impressions grew from under 100 a day in February to 1,500–2,000 a day by October. Clicks followed the same curve.
Clicks from Google Search in each 3-month period of 2026
Source: Google Search Console. The last period is reported directly. The earlier two are worked out from Search Console's 12-month total and its +103% / +78% comparison, so they are rounded.
Google Search Console, Performance, 22 Feb – 10 Oct 2026. Blue: daily clicks. Purple: daily impressions.
Position 10
Average Google position across all searches: page one.
4,800
Website users in GA4, 1 Jan – 12 Oct 2026.
88%
of clicks came from non-brand searches. Top brand queries brought 206.
141
pages of the site earned impressions in Google Search.
What drove it
The pages built for specific treatment searches brought in most of the traffic, not just the homepage.
781 of 1,411 clicks to the top 10 pages. Blue: treatment and blog pages we built for search. Grey: homepage, about, contact.
Source: Google Search Console, top pages by clicks, 22 Feb – 10 Oct 2026.
| Search | Type | Clicks | Impr. |
|---|---|---|---|
| cheveuderm | Brand | 172 | 2,324 |
| hydrafacial bangalore | Treatment + city | 21 | 4,261 |
| hydrafacial near me | Treatment, local | 20 | 3,904 |
| cheveuderm skin & hair clinic | Brand | 18 | 154 |
| chemical peel for open pores | Patient question | 17 | 381 |
| hydra facial near me | Treatment, local | 16 | 3,453 |
| cheveuderm reviews | Brand | 16 | 1,128 |
| dermaplaning bangalore | Treatment + city | 14 | 342 |
| dermatologist near me | Specialist, local | 13 | 1,930 |
| hydrafacial | Treatment | 12 | 4,346 |
Google Search Console, top queries by clicks, 22 Feb – 10 Oct 2026.
Standout page: the blog post “Chemical Peel for Open Pores: Does It Actually Work?” is the second-biggest traffic source on the site (188 clicks). Its clicks rose 617% in the last three months. A good patient-question article can beat a service page. That’s why content marketing is part of our SEO work.
AI search visibility
Search Console started reporting Google’s AI features (AI Overviews and AI Mode) in May 2026. Since then Cheveuderm’s pages have appeared 29,000 times in AI answers, rising from about 50 to about 300 appearances a day.
We didn’t use any special tricks for this. Google says AI features use the same SEO foundations as normal search: clear, helpful pages that answer real questions, structured data, and a site Google can crawl easily. Read more about our AI solutions.
Google Search Console, Performance › Generative AI features, 18 May – 10 Oct 2026.
Key lessons
Four things any clinic or local business can take from this project.
Planning pages around searches before launch meant no rebuild later. See our web development approach.
Pages titled for “treatment + city + cost/results” match what patients type, and they rank.
Question-led articles bring visitors who are still deciding, then pass them to treatment pages through internal links.
The same clear, structured pages that rank in normal search are the ones Google’s AI answers pick up.
What’s next
With 237,000 impressions and an average position of 10, the site is visible. The next phase moves the key pages into the top three and turns more searches into appointments.
Useful for any business: our Google Business Profile checklist and SEO audit checklist.
Services used in this project
The services behind Cheveuderm’s growth, available to clinics and local businesses in Canada and beyond.
Local, technical and content SEO with monthly reporting.
Fast, mobile-first websites built to rank from launch.
Service pages and articles that answer real customer questions.
SEO, ads and social working together to bring in leads.
The challenge
Every new website starts with zero trust from Google. A clinic website has a harder road than most.
A brand-new domain with no rankings, no backlinks and no search history. In its first seven weeks the site got 0–3 clicks a day.
Google holds medical pages to its strictest quality bar. They need clear expertise, authorship and consistent clinic details.
Searches like “hydrafacial bangalore” and “dermatologist near me” were already held by established clinics and directories.
Our process
Website and SEO were planned together from day one. These are the six steps behind the results.
Step 1 · Jan–Feb 2026
We designed and built the site on WordPress and Elementor with fast, clean pages, mobile-first layouts and one page per treatment, so SEO started on a solid base.
Step 2
We mapped real searches to treatments: “hydrafacial bangalore”, “mnrf treatment bangalore”, “gfc hair treatment cost”, plus the questions patients ask before booking.
Step 3
Each treatment got its own page, with titles built on one pattern: treatment + Bangalore + what patients compare (cost, results, reviews).
Step 4
Blog posts answer the questions people search before choosing a clinic, like “Chemical Peel for Open Pores: Does It Actually Work?”, and link into the treatment pages.
Step 5
Breadcrumb and review structured data, clean indexing and internal links so Google understands how the treatment pages fit together.
Step 6 · Ongoing
Search Console and GA4 tracking from launch, and a full SEO audit in September 2026 to plan the next round of fixes.
More client work
See how we’ve helped other businesses grow. Browse the full portfolio.
FAQ
Common questions from businesses considering SEO.
The website launched in February 2026. Impressions started climbing in late April, about two months later, and clicks doubled again in the three months to October. Most new websites need several months before SEO moves meaningfully.
Yes. Cheveuderm started with no rankings or backlinks. Planning pages around real searches before launch, then adding helpful content steadily, got the site to an average position of 10 within eight months.
Yes. We designed and built Cheveuderm’s website and run its SEO. Planning both together avoids rebuilding pages later. See our website design and SEO services.
Yes. Health websites need extra care with trust signals, authorship and accurate claims. See the industries we serve.
Yes. We’re based in Edmonton and work with clients across Canada and internationally. Cheveuderm is in Bangalore, India.
With Google Search Console (clicks, impressions, rankings) and Google Analytics 4 (visitors and conversions), reported monthly in plain English.
No one can guarantee it, but Google says AI features use the same SEO foundations as normal search. Cheveuderm’s pages appeared 29,000 times in Google’s AI answers by following those foundations.
Free SEO consultation
We’ll review your website and Google visibility, show you the biggest opportunities, and explain what a realistic SEO plan looks like for your business. No obligation.
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